Creative Brief

A creative brief or design brief is a document that expresses the scope of work and objective that you are looking to achieve. It helps me get to know you better so that I understand your likes, dislikes, wants, needs and must haves. A thorough and complete briefing is vital to the successful outcome of any project.

Here is a sample brief that includes the major headings that I will complete after meeting with you and discussing your needs.

• Objectives
• Target Audience
• Product Description
  • Publication, Advertisement, Conference, Brochure, Newsletter, Direct Mail, Website etc.
• Customer (User) Benefits
• Competition
• Distribution
• Creative Considerations
• Key Message
• Current/Desired Perception
• Strategic Focus
• Tone and Manner
• Budget

It is not uncommon to not have all of the answers to these questions at the start of the project. Do not worry—this is where I can help you establish your objective, come up with a game plan, then not only meet, but exceed your expectations. Download a printable Acrobat pdf version of my creative brief, then give me a call today.